This presentation emphasizes the critical role of market research and strategic planning in the A/E/C industry. It aims to equip industry professionals with the tools and knowledge to leverage market trends and data for informed decision-making and business growth. Key topics include the fundamentals of market research, economic forecasting, and the application of research to strategic planning. Participants will learn to identify and analyze market trends, understand the impact of geographic and demographic shifts, and apply research findings to develop effective growth strategies. Interactive exercises and group discussions are incorporated to enhance learning and practical application.

Event Learning Objectives and Key Takeaways:

• Customized regional FMI forecast for the Colorado Springs region
• Tips to build regular market research into your day
• How to use data to make strategic business decisions

Julie Witecki
Senior Consultant, Strategy
FMI Consulting

With over 20 years in the construction industry, Julie is a strategy consultant, inspiring FMI’s clients to reshape market and business development practices for increased efficiency and effectiveness. She focuses on turning visionary ideas into actionable plans with measurable objectives and realistic budgets. Based in Denver, Julie has a coast-to-coast view of the construction industry. She is active in the Colorado chapter of SMPS and is a Certified Professional Services Marketer. She has also achieved the APMP Bid & Proposal Foundation-level Certification and the CU Boulder Leeds School of Business Customer Experience Certification. Julie has an MBA from Regis University and a BA from the University of Colorado at Boulder.

Thanks to our location + refreshment sponsor

• HDR will be serving light refreshments
• Feel free to park anywhere in the lot – parking is free
• Take the elevator to the 3rd floor, take a right off the elevator and then ring the bell to access the HDR office to sign in

REGISTER

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on June 14.
The Colorado Believes program is rooted in our core values of learning, commitment, and community through charitable giving, membership scholarships, and industry engagement. This program is part of our efforts to diversify membership and help provide opportunities for small and diverse firms to access educational programs. Please email SMPS Colorado’s admin for scholarship and reduced pricing opportunities.
Refunds are available if submitted to the admin one week prior to the event.