*VIRTUAL RECORDED EVENT*

As marketers, positioning ourselves, our firms, and our colleagues as industry experts is crucial. Thought leadership can significantly enhance brand authority, industry influence, and provide a competitive edge in attracting customers. Becoming and promoting a "Thought Leader" involves strategic positioning and ongoing learning. In this panel, Dena Wyatt from Marketing Evolutions, Emily Villines from Calibre Engineering, and Julie Huval, FSMPS, CPSM from Marketing Operations Advisor, will share their insights, strategies, and personal experiences on how to effectively position for thought leadership.

Key Takeaways:

• Learn what constitutes thought leadership and what does not.
• Identify platforms to utilize to share thought leadership.
• Hear tips and tricks on how to craft thought leadership content for colleagues.
• Explore methods for measuring ROI and the effectiveness of thought leadership content.

Emily Villines
Vice President of Strategic Communications
Calibre Engineering

A curious and driven leader with a core belief in the greatness of others, Emily is Calibre’s Vice President of Strategic Communications, leading an exceptional powerhouse team of four. She is energized by collaboration and challenge and often finds herself facilitating conversations and brainstorming resolutions. Her background includes career development, leadership coaching, relationship development, strategic facilitation, strategic communication, and persuasive writing. A certified coach with dual Master’s degrees in English and Marketing, Emily is passionate about activating initiatives, and her greatest love is connecting people to their confidence. With 18 years in the A/E/C industry, Emily is an award-winning professional, including receipt of ZweigGroup’s Rising Star Award in 2023.

Dena Wyatt
President
Marketing Evolutions

Dena is a powerhouse of inspiration and expertise, the trusted guide for individuals and teams striving to refine their presentations and consistently win more work. With an unwavering commitment to excellence, she empowers teams to forge genuine, impactful connections with selection committees, setting them apart in a competitive landscape. As a former Dale Carnegie instructor and the visionary founder of Marketing Evolutions, Dena brings over 25 years of invaluable experience in the construction industry. She is the award-winning author of *BE…The Winning Presentation* — a must-read handbook for mastering shortlist interviews — and boasts an extraordinary win rate of over 78%. Beyond her professional achievements, Dena’s passion for uplifting others extends into her personal life. She channels her boundless energy into charity bike rides and fosters meaningful industry relationships through the Better Networking Through Skiing (BNTS) group she co-founded. Dena’s enthusiasm is contagious, her insights transformative, and her dedication to helping clients succeed is truly unmatched. She doesn’t just help teams prepare — she propels them toward victory, turning opportunities into triumphs and aspirations into reality.

Julie Huval, FSMPS, CPSM
Owner and Consultant
Marketing Operations Advisor

Julie Huval, FSMPS, CPSM is the owner of Marketing Operations Advisor and helps companies improve the business of marketing. Based in the Dallas area, Julie has been in the AEC industry for 20 years and has grown marketing departments and companies throughout her career. She is a sought-after industry author and public speaker on marketing, technology, and business leadership. Julie is also a Director-at-Large on the national SMPS board.

REGISTER

CEUs Available: 1.5, Promotional Activity – 5

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on April 19.
The Colorado Believes program is rooted in our core values of learning, commitment, and community through charitable giving, membership scholarships, and industry engagement. This program is part of our efforts to diversify membership and help provide opportunities for small and diverse firms to access educational programs. Please email SMPS Colorado’s admin for scholarship and reduced pricing opportunities.
Refunds are available if submitted to the admin one week prior to the event.