*VIRTUAL EVENT*

Trying to figure out how to help your company stand out amidst the many gifts, holiday cards, parties, and social media posts during the end of year holiday season? Every year, presenters Sarah Gowen and Kerri Cole from Terracon Consultants, Inc. lead Terracon’s end-of-year multichannel campaign with the goal of connecting employees, clients, and industry partners. They will share how to pull together a creative strategy, set up a workable plan, focus your resources, and effectively spread Holiday Cheer through your firm's brand.

Key Takeaways:

• Learn what types of activities fall within a Holiday Campaign (and how to think outside the "gift" box)
• Learn how to measure success for your Holiday Campaign and support employees to engage with it
• Learn how to map creative strategy to business strategy and brand
• Learn how to set up a cadenced plan to support a multi-faceted campaign

• Kerri Cole, CDMP, PCM, CF APMP, Digital and Creative Manager, Terracon Consultants, Inc.
• Sarah Gowen, Brand Manager, Terracon Consultants, Inc.

More About the Speakers

Kerri Cole, CDMP, PCM, CF APMP
Digital and Creative Manager
Terracon Consultants, Inc.

A self-proclaimed “creative nerd,” Kerri manages and implements Terracon’s digital footprint, including the company’s websites, email, social media, and SEO/SEM strategy. She also leads Terracon’s creative team and agency partners to help develop and execute campaigns for Terracon’s corporate and office teams. In addition to almost 15 years of A/E/C experience, Kerri is an adjunct professor of design and board member at Metropolitan Community College - Penn Valley in Kansas City, a former arts commissioner for her community, an avid reader, small dog lover, and a life-long advocate for arts and arts education. Kerri Cole's LinkedIn

Sarah Gowen
Brand Manager
Terracon Consultants, Inc.

Sarah manages Terracon’s corporate content team, which helps build our brand across multiple channels by telling great stories and creating dynamic campaigns that engage prospective employees, clients, and partners. She supports brand strategy and business objectives through multichannel content, focused on telling our stories. With more than 20 years of experience in marketing communications and publication management, Sarah is passionate about great writing, content development, and delivering an exceptional brand experience. Sarah Gowen's LinkedIn

REGISTER

CEUs Available: 1.5, 5 Promotional

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on October 12.
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.