Are you a new manager in AEC marketing/business development, or looking to become a manager in the next couple years? Do you want to sharpen your management skills and elevate the department to drive results? If so, “spawn in” for this SMPS Colorado's Annual In-Person Bootcamp on Friday, August 16 from 8:00am - 4:30pm at Martin/Martin.

Being a new manager can sometimes feel like being thrown into the game on the most difficult player setting, with no guidance or tangible resources to help navigate new responsibilities and challenges you might face in this new level. This all-day, in-person bootcamp is designed to provide middle management marketers with some of the necessary tools to be comfortable in this role. Our bootcamp also gives you the opportunity to build your own personal network of peers and industry leaders, which can be invaluable as you embark on this new career chapter.

The Education Committee’s Annual Bootcamp is an excellent way to get hands-on learning and network with industry peers and leaders. Attendees can earn 5 CEUs toward their CPSM recertification requirements. Breakfast and lunch will be provided, as well as light snacks and beverages for a fun happy hour immediately following the training.

Please see below for the day’s agenda. Session titles and information will be updated shortly.

We’re excited to host this year’s bootcamp at Martin/Martin, located at 12499 W Colfax Ave, Lakewood, CO 80215. Martin/Martin is a full-service civil and structural consulting engineering firm with related services in investigative engineering, survey, and construction management. Built on experience and industry leadership cultivated since the 1940s, we provide consulting engineering services to a broad range of clients including building/property owners, contractors, developers, architects, government sector clients, homeowner associations, and metropolitan/special districts. With nine office locations and a staff of more than 360, Martin/Martin engineers regularly perform work throughout Colorado, across the United States, and internationally. If you have any questions about this event, please contact SMPS Colorado Admin at [email protected].

Key Takeaways:

• How to effectively set boundaries in your new role
• AEC marketing management best practices
• Tips on elevating your interview prep and coaching skills
• How to attract, develop, and retain talent and build a team
• How to lead through effective and meaningful mentorship
• Tips for setting yourself up as a leader within your department and company

• Deirdre Booth, FSMPS, CPSM, President and Lead Strategist, TankGirl Marketing
• Dana Williams, CPSM, Senior Marketing Manager, Hyder Construction
• Stephanie Hertzberg, Senior Principal and Southwest Regional Business Development Director, SmithGroup
• Emily C. Villines, CPSM, MA, CEC, ACC, Vice President, Strategic Communications, Calibre Engineering
• Theresa Wynn, CPSM, Marketing Lead, Terracon

More About the Speakers

Deirdre Booth, FSMPS, CPSM
President and Lead Stretegist
TankGirl Marketing

Deirdre has been instrumental in helping clients secure over $3 billion in work last year alone. Her philosophy that "happiness precedes excellence" has consistently guided her team to not only achieve but exceed their potential. Her passion for design and construction goes beyond a career-it's a lifelong commitment to excellence and innovation.

Her ability to turn ideas into strategies, drive marketing efforts, and deliver successful project pursuits makes her an invaluable asset. Deirdre's talent in aligning marketing strategies has boosted AEC firms' success and cemented her industry reputation.

Dana Williams, CPSM
Senior Marketing Manager
Hyder Construction

Dana is the Senior Marketing Manager at Hyder Construction and the current SMPS Colorado President. She has over 17 years of marketing experience and has been an SMPS member for 16 of those years. A lifelong Obliger, Dana has always felt the strong pull of being accountable to others. It is her Rebel tendencies, though, that have made her life the most interesting. While they’ve led to a complete breakdown, they’ve also given her the strength to set boundaries and understand the power of no. With top strengths as Input and Individualization, it’s no surprise that Dana has a passion for helping others find and use their own superpowers! Dana is a Certified Professional Services Marketer (CPSM) and has a Master's Degree (MA) in Rhetoric, Composition, and Professional Communication. Over the course of her career, she has produced 400+ proposals, written 10+ marketing plans, logged 10,000+ hours in Adobe InDesign, written 1,000+ personal and professional blog posts, taken and edited 2,000+ architectural photos, and learned 750+ hours for CEUs and professional growth.

Stephanie Hertzberg
Senior Principal and Southwest Regional Business Development Director
SmithGroup

Stephanie Hertzberg leads the business development team for the Southwest region, which includes Arizona, Colorado, and Texas. During her career, Stephanie has been recognized as a true client advocate with an adept ability to listen and collaborate with interdisciplinary design teams to connect ideas and interactions that inspire innovative spaces, services, and experiences. She has focused on strategy and growth for the Southwest region through client development, strategic planning, and coaching high-performance teams. Her career focused on SmithGroup’s core markets of higher education, healthcare, science and technology, and workplace projects, emphasizing the intersection of those core markets. Stephanie is passionate about connecting people, education, and the community.

Stephanie is an active member of the community and currently serves on the Maricopa Community College Foundation Board, where she is past chair, the National Charity League, and Arizona State University (ASU) Women & Philanthropy. In 2017, the Phoenix Business Journal recognized her as an outstanding woman in business.

Emily C. Villines, CPSM
Vice President, Strategic Communications
Calibre Engineering

A curious and driven leader with a core belief in the greatness of others, Emily is Calibre’s Vice President of Strategic Communications, leading an exceptional powerhouse team of four. She is energized by collaboration and challenge and often finds herself facilitating conversations and brainstorming resolutions. Her background includes career development, leadership coaching, relationship development, strategic facilitation, strategic communication, and persuasive writing. A certified coach with dual Master’s degrees in English and Marketing, Emily is passionate about activating initiatives, and her greatest love is connecting people to their confidence. With 17 years in the A/E/C industry, Emily has built numerous mentor/protégé programs, including an internal Calibre program and external programs, and she has participated as both a protégé and a mentor.

Theresa Wynn, CPSM
Marketing Lead
Terracon

Theresa Wynn, CPSM, is a Marketing Team Lead and employee-owner at Terracon Consultants, Inc. With eight years of experience in the A/E/C industries, Theresa spends her time expanding the marketing role, training a new marketing specialist, and serving as co-chair of the SMPS CO Education Committee. She is a Certified Professional Services Marketer (CPSM), has a bachelor’s degree in film from Cornell University and a master’s degree in critical studies from the University of Southern California. She is trained in FranklinCovey’s The Speed of Trust and The 7 Habits of Highly Effective People, has worked as a college writing consultant, and served in Chapter Leadership for Colorado’s Congress for the New Urbanism for over four years. Her goal is to pass along lessons learned to colleagues in her field so that together we can make the industry a better place to work for all folks.

In-Kind Sponsor:

REGISTER

CEUs Available: 5, 6 Management

Note: Only SMPS Members may register at member pricing. Early Bird Pricing ends on August 1. All ticket prices increase $25 on August 10. 
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.