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Fireside Chats: When No-Go is Not an Option
Thursday, February 29, 2024, 12:00 PM - 1:00 PM MDT
Category: SOCO

Join us for an engaging Fireside Chat as we delve into the intricacies of managing proposals when "no-go" is not an option. We all have experienced instances when we find ourselves grappling with proposals that, in hindsight, should have been deemed a "no-go" from the start. This event adopts a Q&A style format, providing attendees with the opportunity to engage with seasoned professionals who have navigated complex scenarios where a "no-go" decision was not an option. The Fireside Chat aims to offer valuable insights, strategies, and advice to help you not only succeed in these scenarios but also maintain your sanity when confronted with such situations!

This event will NOT be recorded.

Key Takeaways:
  • Provide attendees with actionable strategies and tools for managing proposals that seem doomed from the outset.
  • Share real-world experiences and case studies highlighting successful outcomes in seemingly no-win situations.
  • Learn about data and content management tools that you can develop to help you tackle future proposals.
  • Foster a sense of community and support among individuals facing similar challenges.


  • Emma Parker, CPSM | Vice President of Strategy and Marketing | Rogers-O'Brien Construction
  • Heather Brown, MBA | Director of Marketing | Dibble

More about the Speakers

Emma Parker, CPSM
Vice President of Strategy and Marketing
Rogers-O'Brien Construction

Emma Parker Kelder, the Vice President of Strategy and Marketing at Rogers-O’Brien Construction, is the driving force behind their innovative approach to construction marketing and strategic positioning. She leads the implementation of RO’s goals, vision, and purpose by championing comprehensive strategies, tactics, and programs to achieve objectives. Emma activates company-wide strategies to enhance organizational effectiveness, culture, and engagement while leading the marketing and communications efforts. Her collaboration with cross-functional teams promotes a highly aligned and loosely coupled workplace. Emma holds a B.A. in Mass Communication and Visual Communication from Louisiana State University and has enjoyed building her career in marketing for multiple ENR-ranked general contractors. Her favorite aspect of working in the A/E/C industry is the people, and she takes pride in continually reshaping the perception of marketing in the construction industry, showcasing its value to internal and external stakeholders.

Heather Brown, MBA
Director of Marketing

Heather NC Brown, MBA, is an AEC marketing professional – but also envisions herself as a pursuit strategist or opportunity sculptor or prospect expedition leader. At the end of all of the wonderful chatgpt suggestions, she truly just loves the world of proposals and supporting others on their journey. She has more than twenty years of experience in the built environment, specializing in proposal management, strategic marketing, business development, and corporate marketing. Currently serving as marketing director at Dibble, a Southwest-based multi-disciplinary firm, she leads all marketing efforts at Dibble and counts herself blessed to work with the marketing team she is a part of. Heather's educational background includes a Bachelor's in Public Relations from Central Washington University and an MBA with a focus on Marketing from the University of Phoenix.

Ticket Prices
$20 Members
$40 Non-members


CEUs Available: 1, 4 Proposals

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on February 24.
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.