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AEC Marketing 101
Tuesday, June 27, 2023, 1:00 PM - 2:30 PM MST
Category: Education

Are you a new marketer in the AEC industry? Are you unsure of all the acronyms and terminology you hear while in the office or visiting a jobsite? Or are you interested in learning more about marketing for the AEC industry? Then the AEC Marketing 101 session is for you! You’ll hear from four local Colorado industry experts with 10+ years of AEC marketing experience, including Senior Marketing Manager Dana Williams, CPSM, with Hyder Construction, Senior Marketing Specialist Theresa Wynn, CPSM, with Terracon Consultants, Inc., and Marketing Manager Molly Cape, CPSM, with MTech Mechanical.

SMPS Colorado will also be hosting a Proposal 201 Bootcamp on August 18th! Stay tuned for more details coming soon.

Key Takeaways:
  • Deciphering AEC acronyms
  • Understanding AEC terminology
  • Discussing the many hats an AEC marketer wears
  • Learning about the different types of qualifications and proposal responses
  • Proposal best practices!


Dana Williams, CPSM
Senior Marketing Manager
Hyder Construction

Dana is the Senior Marketing Manager at Hyder Construction. She has over 16 years of marketing experience and has been an SMPS member for 15 of those years. A lifelong Obliger, Dana has always felt the strong pull of being accountable to others. It is her Rebel tendencies, though, that have made her life the most interesting. While they’ve led to a complete breakdown, they’ve also given her the strength to set boundaries and understand the power of no. With top strengths as Input and Individualization, it’s no surprise that Dana has a passion for helping others find and use their own superpowers! Dana is a Certified Professional Services Marketer (CPSM) and has a Master's Degree (MA) in Rhetoric, Composition, and Professional Communication. Over the course of her career, she has produced 400+ proposals, written 10+ marketing plans, logged 10,000+ hours in Adobe InDesign, written 1,000+ personal and professional blog posts, taken and edited 2,000+ architectural photos, and learned 750+ hours for CEUs and professional growth. She lives in Denver, CO with her 6-year-old son, Lincoln, 3-year-old twin daughters, Violet and Olivia, her husband, Kyle, and cat, Breckenridge.


Theresa Wynn, CPSM
Senior Marketing Specialist
Terracon Consultants, Inc.

Theresa is the Senior Marketing Specialist at Terracon Consultants, Inc. (Terracon). With seven years of experience in the AEC industry, Theresa is spending more of her time expanding the marketing role at her employee-owned firm, training new marketing specialists, and developing events with the SMPS CO Education Committee. Theresa is a Certified Professional Services Marketer (CPSM) and has a Master's Degree (MA) in Critical Studies from the University of Southern California as well as a Bachelor’s Degree in Film from Cornell University. She is a Denver transplant, moving here in 2016 from her home state of Arizona. In her free time, she enjoys taking creative writing classes at Lighthouse Writers, attending the many affordable shows at Colorado Symphony and DCPA, waltzing through the Denver Botanic Gardens, and reading horror novels on the couch with her grey cat. If you ever want to chat about the best bakeries and/or coziest coffee shops around town, she’s your gal!


Molly Cape, CPSM
Marketing Manager
MTech Mechanical

Molly Cape is the current Marketing Manager for MTech Mechanical overseeing all marketing & communications efforts for the organization. She has a passion for strategic planning, driving team culture and engagement & event planning.

In addition to marketing communications, Molly leads community engagement within MTech’s new initiative, MTech IMPACT, a strategic endeavor to focus the organizations efforts within the wellness, inclusion/belonging & community giving spaces.

Molly holds a Bachelor of Journalism in Advertising & Public Relations from the University of Nebraska-Lincoln. In her free time, she enjoys reading, cooking, being outside, traveling and exploring new breweries with her husband Derrick and 90-pound Bernedoodle, Ziggy.


Megan Espinosa
Marketing Manager/Associate
DIG Studio

Megan Espinosa is a seasoned marketing leader with experience in the architecture and design industry. She is passionate about building new business through listening to clients, unique storytelling, and creative and strategic communication planning. She enjoys marketing for the design industry, supporting the creation of resilient and innovative places for people to experience every day. 

Megan has been with Dig Studio for nearly a year. Previously she has served as a marketing professional for Gensler, AECOM, EDAW and Design Workshop. She has a Bachelor of Science in Business Administration from Washington University in St. Louis and has lived in Denver for 20 years. In her free time you can find her attending sporting events with her two kids, seeing live music with her husband, traveling, gardening and playing with her new puppy.

Ticket Prices
$35 Members
$50 Non-members


CEUs Available: 1, 2 Marketing Planning

Note: Only SMPS Colorado Members may register at member pricing. All ticket prices increase $5 on June 24.
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.