Event Calendar
Prev MonthPrev Month Next MonthNext Month
SMPS Blueprints 3.0 – Setting Yourself and Your Team Up for Success
Thursday, February 16, 2023, 1:00 PM - 2:00 PM MST
Category: Education

Are you or your firm interested in learning how to effectively structure your Marketing and BD team? Does it feel at times that you might be pulled in multiple directions, and you want to learn how to advocate for adding an additional stellar marketing team member? SMPS Blueprints 3.0 is here to help! 

Available from SMPS National as a PDF with an online assessment, Blueprints is the definitive guide for marketing and business development departments and professionals in the A/E/C industries.

During this education session, you’ll learn from a panel of SMPS Fellows and CPSMs who contributed to SMPS Blueprints 3.0 including Clare Kelly, MS, CPSM with FUSE Marketing, Lee Jarboe, FSMPS, CPSM with JE Dunn, Frank Lippert, FSMPS, CPSM with GO Strategies, and Jennifer Shelby, CPSM with IMEG.

Discover the important shifts Blueprints 3.0 encourages A/E/C firms and individuals to take to successfully implement the SMPS 2018 definition of marketing. "The process of creating firm awareness; building and differentiating the brand; driving business development activities; and identifying, anticipating, and satisfying client objectives to achieve profitable business goals.”

SMPS Foundation

Thank you to the SMPS Foundation for making the SMPS Blueprints 3.0 publication possible. The SMPS Foundation produces research reports, white papers, books, and other publications, as well as manages scholarships and special funds. For more information, visit www.smpsfoundation.org.

Key Takeaways:

  • Understand how SMPS Blueprints 3.0 can help you elevate the value of Marketing and BD at your firm.
  • Discover how to effectively structure your team’s Marketing and BD departments to execute your firm’s strategic goals.
  • Learn how the SMPS Six Domains of Practice are integrated in Marketing and BD roles and responsibilities.
  • Gain a deeper understanding of the diverse career paths for A/E/C Marketing and BD professionals.

Clare Kelly, MS, CPSM
Principal Consultant
FUSE Marketing

Clare Kelly, MS, CPSM, is a principal consultant with FUSE Marketing. She collaborates with owners, and marketing and BD professionals in the built environment to help them grow their businesses with effective, thoughtful, and measurable marketing strategies. She brings a never-ending curiosity to client relationships and projects, seeking to uncover opportunity and create a spark that will ignite growth for all. Clare holds a Master’s in Marketing from Regis University, has 17 years of experience as an A/E/C marketer, and a background in graphic design for B2B clients.

Frank Lippert, FSMPS, CPSM
GO Strategies

Frank Lippert, FSMPS, CPSM, is the founder of GO Strategies. He provides strategic pursuit planning, strategic market capture planning, and the functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. Throughout his 30 years in the A/E/C industry, Frank has worked at small, medium, large, and mega-sized engineering companies. Frank has served as the SMPS National Board chapter delegate and national president.

Jennifer Shelby, CPSM
Strategic Marketing Manager
IMEG (formerly Architectural Engineers)

Jennifer Shelby, CPSM, is a strategic marketing manager for IMEG’s Boston office with more than 25 years of experience in marketing, communications, and public relations for the A/E/C industries. She is currently focused on increasing IMEG’s visibility and position in several markets. A natural storyteller with an aptitude for uncovering key differentiators, Jennifer is responsible for creating content, establishing brand position, enforcing quality, and building relationships. She has been a member of SMPS for 17 years and has served on several SMPS National and Boston committees, including the recent Blueprints 3.0 refresh. She is a graduate of Boston College and attended post-graduate courses at the Rhode Island School of Design.

Lee Jarboe, FSMPS, CPSM
President of Client Solutions
JE Dunn Construction

Lee D. Jarboe, FSMPS, CPSM, is Vice President of Client Solutions for JE Dunn Construction in Atlanta, GA. Lee has been an active member of SMPS Atlanta since joining in 2002 and was named New Member of the Year in 2003. She has served SMPS Atlanta as the Director of Membership, Treasurer, President-Elect, President and Immediate Past President respectively.  During her tenure as President, Lee established the Georgia A/E/C Leadership Roundtable whose motivation was to provide a voluntary forum for the exchange of ideas and coordination of activities among A/E/C associations in Georgia. She has also served SMPS National on the Marketing and Communications Awards Committee and as Co-chair, the National Certification Committee, the Blueprints Committee and as Chair. Lee continues to give back to the A/E/C industry through her involvement with SPIKE Studio.


Ticket Prices
$35 Members
$50 Non-members


CEUs Available: 1, Marketing & Planning #2

Note: Only SMPS Colorado Members may register at member pricing. All ticket prices increase $5 on February 11.
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.