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Fireside Chats: Back Burner or Burnout?
Friday, February 18, 2022, 10:00 AM - 11:00 AM MDT
Category: SOCO

By February, for many of us, we are slammed with proposals or other "do-it-now" priorities and nearly all our new year energy has likely worn off. Just like a forgotten diet or gym membership, our ambitious marketing goals we thought up in January or during our Holiday breaks seem a distant dream already. In this Fireside Chat, we'll speak with industry experts to get strategies for how to keep those marketing goals in the front seat with us, instead of kicking them to the back-burner. Or maybe you're in the camp of getting the extra goals done but at the expense of your free time and end up feeling burnt out as a result. Learn how you can re-prioritize your time and get creative with your goals so they are realistic and pleasurable to accomplish.


Matt Connor, CPSM
With almost 30 years of relationship-driven, executive-level marketing and business development experience, Matt’s talent lies in creating authentic and effective connections and networks, inspiring teams, and guiding individuals to achieve both personal growth and professional success. As a Speaker and Coach, Matt forges sincere connections with his audience and adds meaningful value regardless of subject, setting or size. Speaking nationally on a variety of topics, he delves into universal challenges such as: Burnout, Work Life Balance, Leadership, Employee Engagement, and more. His personality and presentation style are engaging, thought-provoking, and as he describes it “Full Contact.” Matt is a Certified Gallup CliftonStrenghts Coach, Professional Services Marketer, and Infinite Possibilities Trainer, and his passion shines when he is helping others prosper. Matt is Head Coach of Coach Connor Consulting and lives in Houston, Texas with his wife, Shelly, and their children, Trent and Peyton. Matt has been a member of SMPS since 2001, has his CPSM certification and was a Past President of the Houston Chapter in 2015.

Jen Newman, FSMPS, CPSM 
It's no surprise to anyone who has met Jen that she was once a cheerleader. With an unbridled energy and enthusiasm, Jen is a passionate people cultivator providing constant inspiration and motivation to her clients and team members. This passion stems from an admiration of her dad, who also mentored, encouraged, and trained people throughout his career. Jen has focused her energy over the last 20+ years innovating business development in the A/E/C. She guides firms to chart their course through the development and implementation of strategy, objectives, initiatives, and BD plans that align with their company’s vision to establish a foundation for long-term success. Jen’s personal mission is to raise a new generation of firm leaders who are confidently and enthusiastically helping their firms grow. Her coaching style gives technical professionals the client engagement skills they need to succeed while empowering contribution to firm growth enforcing her mantra “business development is everyone’s business.” Jen’s unique approach to training is built on customized programs that draw from real examples, clients, and plans and is coupled with action items and accountability – ensuring learning extends to implementation. And, important to Jen, the entire process is fun! Throughout her career, Jen has served in leadership positions for industry, community, and client organizations. She currently serves in numerous roles for the Society for Marketing Professional Services (SMPS), the American Society of Highway Engineers (ASHE), and is the originator of an A/E/C-focused cohort group designed for C-Suite leaders. Jen is proud of her family legacy in the A/E/C industry with her two sons, one a CAD Designer and the other a Commissioning Engineer.

Ticket Prices
$20 Members
$40 Non-members


CEUs Available: 1, Marketing Planning #2

Note: Only SMPS Colorado Members may register at member pricing.
Participants will receive Zoom meeting details in the registration email. If you are a member of another SMPS Chapter, are experiencing job insecurity or work for firms strictly limiting marketing expenditures, please email the admin for the free registration code.