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How to Craft an Award-Winning Submission
Thursday, January 20, 2022, 1:15 PM - 2:15 PM MST
Category: Education

Have you or your firm thought about submitting for an SMPS Colorado Marketing Excellence Award (MEAs) or SMPS National Marketing Communication Award (MCAs)? Did the process seem too daunting? Were you unsure where to start? Have you submitted in the past, but want to learn more about how the judges review submissions? If so, then this program is for you!

With the submission process for SMPS Colorado MEAs opening on January 17th, 2021, this 60-minute session will focus on understanding the submission process from how to determine which category to submit your deliverable to walking through the submission process to what the judges specifically look out for in grading submissions. Attendees will also have the opportunity for a Q&A with a past SMPS Colorado MEA and SMPS National MCA judge.  

Key Takeaways:

  • Walk-through the submission process
  • How to consider your deliverable for an MEA and MCA
  • Understand what the MEA/MCA judges may specifically look for with grading submissions
  • Review past award-winning submissions
  • Q&A with a past MEA/MCA judge and SMPS National
Ticket Prices
$0 Members
$10 Non-members


CEUs Available: 1, Promotional Activity (Domain #5)

Note: Only SMPS Colorado Members may register at member pricing. Participants will receive Zoom meeting details the day before in your You Are Registered email. If you are a member of another SMPS Chapter, are experiencing job insecurity or work for firms strictly limiting marketing expenditures, please email the admin for the free registration code. 


Regina Pilot
Client Development Manager
RATIO Architects

Regina is RATIO Design’s Client Development Manager and SMPS Colorado President-Elect. She has been a member of SMPS since 2016 serving in various leadership roles and was the 2019 Chapter Member of the Year. She served as the Marketing Excellence Awards Chair from 2020-2021, where her committee navigated the challenges of planning the chapter’s premiere event during a pandemic. Throughout her four years on the Marketing Excellence Awards committee, Regina has been heavily involved in the coordination of award entry and judging processes. She is excited at the opportunity to help guide our submitters through a successful entry.

Mae Ann Saas
Director of Client Relations
Eidos Architects

Mae Ann is the Director of Client Relations for Eidos Architects and Chair of the 2022 SMPS Colorado Marketing Excellence Awards. As a member of the SMPS Colorado Marketing Excellence Awards Committee for the last four years, Mae Ann is excited for the new categories that members will be able to submit entries for this year, including: Firm Leader of the Year, Crisis/COVID Communication and a Diversity, Equity and Inclusion Category. 

Barbara Shuck, FSMPS, CPSM
Everest Marketing Services 

Barbara is the Owner of Everest Marketing Services. As a Past President of SMPS, an SMPS Fellow, a Certified Professional Services Marketer and a Trustee of the SMPS Foundation, she is a well-known resource in the AEC industry having presented to more than 200 audiences in the past 25+ years. Barbara knows how to connect with audiences and provide engaging, interactive learning experiences. She is excited to share her wealth of knowledge having previously judged SMPS National Marketing Communications Award entries and SMPS Colorado Marketing Excellence Award entries.

Molly Dall’Erta
Director, Member Recognition and Programs
SMPS National 

Molly is the Director of Member Recognition and Programs at the SMPS Headquarters in Alexandria, VA. She has been with SMPS National for the past 21 years and manages the SMPS recognition programs and awards that showcase the work of its members professionally and in their leadership of the Society. With SMPS National celebrating the 45th Anniversary of the SMPS Marketing Communications Awards in 2022, Molly is excited to assist members and non-members with submitting entries.