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Content Over Coffee: Artificial Intelligence and A/E/C Marketing
Friday, March 19, 2021, 9:15 AM MST
Category: Education


SMPS Colorado's Content over Coffee will be the 30 minutes in your day you’ve been looking for—to think differently, challenge the status quo and find joy in the small things. 

This week - Will Alexa be writing proposals in the near future? Not quite, but automated software is reshaping how marketers in the A/E/C industry produce proposals. Kathryn Bennett of Loopio and Sajna Massey of AltaML will discuss the advances of proposal automation and how it's freeing marketers to spend more time focusing on design and custom, client-focused content. Join us for this exciting discussion and Q&A session!

Registration is FREE for Members and Non-members. 




Kathryn Bennett, CPSM
Director, RFP Excellence
A former A/E/C marketer, Kathryn made the transition to the tech space, where vast opportunities exist for improving proposal processes through technology. She brings an empathy-driven approach to RFP management and never wants another proposal writer to work an 80-hour week. Kathryn holds a Lean Six Sigma Green Belt, has a blue-nosed pit bull named Dot, and is a nationally ranked strongwoman competitor.

Sajna Massey, P. Eng, MBA
Sr. Business Development Manager
Sajna comes from a background in Construction Business Development, and made the exciting transition to the world of Artificial Intelligence late last year. She is passionate about helping people across industries recognize their potential to benefit from the implementation of Machine Learning.