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Business Development and Marketing - It's a Team Sport
Thursday, March 25, 2021, 1:15 PM - 2:45 PM MST
Category: Education

Marketing and business development is not an us vs. them game, it’s a team sport and the more everyone understands it, speaks the same language, and follows the same path; the easier it gets. Grab your most promising seller-doer and come learn how to set up a system and a process for winning! This program will include breakout sessions with real-world exercises.

Ticket Prices
$15 Members
$30 Non-members


CEUs Available: 1.5, Client and Business Development

Note: Only SMPS Colorado Members may register at member pricing. All ticket prices increase by $5 on March 22.
Participants will receive Zoom meeting details in your registration confirmation email. If you are a member of another SMPS Chapter, are experiencing job insecurity or work for firms strictly limiting marketing expenditures, please email the admin for the free registration code.


Frank Lippert, FSMPS, CPSM
Founder, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder of GO Strategies. He provides strategic pursuit planning, strategic market capture planning, and the functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. A good strategy and a focused approach to winning work with your target clients can save time and money, ease frustration, and lead to a happier workplace. Good, healthy, well-thought-out marketing practices lead to better team engagement, long-term marketing staff happiness, and more wins. Frank has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS National Board chapter delegate and national president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM). Now living in Sacramento, California, he works diligently to help up-and-coming marketing and business development professionals reach their full potential.

Kathryn Ness, CPSM
Founder, GO Strategies
Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everything about marketing and business development easier.” With more than 20 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. She has held marketing and business development positions at small, medium, and large firms. Kathryn brings a professional, direct communication style that cuts through endless meetings and discussions and keeps teams on-point. Her sense of humor is balanced with a sense of getting-the-job done. She is an excellent listener and provides creative solutions that work, not abstract theory that sits on shelves. Kathryn has successfully coached dozens of interview teams with public and private sector clients. She understands the trepidation and nervousness that technical professionals go through as they “sell” themselves in this process. Her technique of putting a human element to presentations has put comfort into the uncomfortable for anxious presenters.