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Getting the Best ROI from Events & Tradeshows
Thursday, February 25, 2021, 1:15 PM - 2:15 PM MST
Category: Education

Learn how to transform your external event/trade show planning process, achieve business development and marketing goals, and make a lasting impact on your firm. During our February education webinar, uncover practical measures you can implement now to re-visit your firm’s event and trade show strategies and deliver maximum value and impact. From the planning stages to the debrief post event, lead the way for your firm to make the best decisions for growing the pipeline.

Learning Objectives:

  • Create Goals, Budgets & Planning – How can you measure your return on investment of an event?
  • Think more strategically about your exhibit plan
  • Collaborate with peers to brainstorm actionable improvement strategies
  • Refine vendor relationships and stand out from the crowd with the best display and promotional products
  • Make a lasting impact before/during/after the event – whether virtual or in-person!
Ticket Prices
$15 Members
$30 Non-members


CEUs Available: 1, Promotional Activity

Note: Only SMPS Colorado Members may register at member pricing. All ticket prices increase by $5 on February 22.
Participants will receive Zoom meeting details in your registration confirmation email. If you are a member of another SMPS Chapter, are experiencing job insecurity or work for firms strictly limiting marketing expenditures, please email the admin for the free registration code.


  • Emily Brewer, President of E Print Solutions (EPS)
    Emily began her career in printing in 1992 working for a Colorado based business forms distributor, where she learned the printing industry inside and out.  Her expertise grew to include custom labels, envelopes and commercial printing in addition to the forms industry she had come to know so well.  An entrepreneur by nature, in 1998, Emily left her sales job and started E Print Solutions, Inc. (now EPS) in order to offer a wider range of products including promotional products, apparel and graphic design. With nearly 30 years’ experience in the printing and promotional products industries, she is passionate about the continued growth of EPS and providing innovative marketing solutions to her clients and team.
    Emily spends her time away from work with her family enjoying the many activities that living in Colorado allow or jetting away to a remote location to scuba dive.  Emily is an avid cook and loves to explore new recipes and discover new techniques.  Her favorite times are spent traveling, cooking for friends and family or visiting with her new grandson.

  • Molly Cape, CPSM, Marketing Manager at MTech Mechanical

    Molly Cape is the current Marketing Manager at MTech Mechanical where she has been a team member for almost 7 years. She currently oversees all things marketing & communications, from brand guidelines to project proposals to internal communications, no two days are the same. Previously with backgrounds in public relations, retail management and non-profit communications, Molly understands what it takes to identify, anticipate, and satisfy client objectives to achieve profitable business goals .
    Outside of MTech, Molly enjoys traveling frequently with her husband Derrick to cross the National Parks off their list and is getting stir crazy to visit some international destinations post-COVID. She enjoys checking out local breweries across the Front Range as well as the occasional home remodel project which ALWAYS meets schedule and budget.