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Learning the Art of Technical Writing
Merrick
5970 Greenwood Plaza Blvd.
Greenwood Village, CO 80111
Thursday, February 27, 2020, 11:30 AM - 1:30 PM MST
Category: Education

Have a write-up that you’re certain no one understands but an engineer? Having trouble getting your technical staff to talk? Not sure what to do with a very complex write-up? Need to write something for a proposal but not sure how to go about it?

Who knew marketing could involve so much technical writing!?!? We’ll walk through the basics of technical writing for marketing professionals, including:

  • The underlying goal of technical writing for marketers in the professional services industry.
  • How to interview and get great information from your technical staff.
  • How to start a write-up from scratch (To be clear, we’re not talking about a technical approach here. Leave those with the technical expert for a first draft).
  • Tips and tricks for making technical descriptions more readable. (That engineer-drafted technical approach? Here’s where it comes in.)

Melanie Auen, Merrick & Company’s Director of Marketing, has written for the engineering industry for nearly 20 years. She has a masters’ degree in English with an emphasis in rhetoric, composition, and professional communication, but she’d edit that for clarity and just call it “technical writing and editing.” She’s worked with hundreds of engineers over the years to craft communications that are understandable and readable, while still being technically accurate.


Ticket Prices
$35 Members
$55 Non-members
REGISTER



Cancellation Policy
Cancellations must be in writing and emailed to [email protected].
Registration fees will be fully refunded if written cancellation is received no later than noon the Friday prior to the event. Refunds will not be processed the week of the event.
On-site parking will be available.

Speakers:

Melanie Auen
Director of Marketing, Merrick