Nov
19

Imagine a tool that brings everyone—designers, marketers, and project managers—onto the same page in real time. Figma has become that tool for us. It’s a collaborative, cloud-based design tool that allows teams to create, share, and edit design files in real-time. It’s like if you took the collaborative system of Google Docs, where everyone can work together seamlessly on the same file, with Adobe’s intelligent and responsive design framework, and put them together in one application. After introducing  this system to my team, I watched our marketing and proposal workflow evolve from near-siloed and somewhat cumbersome to smooth, collaborative, and efficient. 

In this article, I’m going to walk you through how Figma has been such a game-changer and how you, too, can leverage its features to enhance team alignment, speed up your process, and bring a new level of precision and creativity to your proposals. More importantly though, why stepping outside your comfort zone with new software can be beneficial, even if your current tools feel adequate.