Navigating a career in AEC marketing can often feel like being a small fish in an enormous pond of subject matter experts. Many AEC marketers find themselves working on lean teams of only a few people, or sometimes as the sole marketing professional at their firm. Meanwhile, colleagues in technical roles may have clearly defined promotion tracks and long-term career paths laid out in front of them. This contrast can make it difficult to understand where you fit, how to grow, and what the next rung on the ladder looks like for marketing professionals in the industry.

This is where SMPS becomes an invaluable support system, and the Marketers Take Flight podcast serves as a convenient, on-the-go companion for professional growth. Acting as both encouragement and guidance, the podcast offers listeners reassurance that they are not alone in navigating the challenges of AEC marketing. It provides insight into how others have faced similar uncertainties and successfully carved out fulfilling career paths.

Our weeks are filled with meetings and one-on-ones that often require some level of persuasion to get someone to move forward on something. These things can be small – the position and size of a logo on a marketing piece – or big – a new budget item for a website redesign. No matter what the ask is, you need to know how to communicate your point with authority and clarity in a way that makes sense to decision makers. 

A little bit of work on the front end of a presentation – positioning yourself as a persuasive speaker – can help you effectively deliver your message. You need to establish yourself as a credible source of information before your audience will listen to what you have to say.

We are surrounded by negativity and pessimistic outlooks everywhere we turn these days, without even having to look for it. On the other hand, finding engaging and inspiring material that leans on positivity takes a bit more effort. (Like filtering through the political and comparison garbage to watch dog videos on Instagram.)

Lately, I’ve been listening to The Anxious Achiever podcast, hosted by Morra Aarons-Mele. Its mission is to reframe how we think about mental health and neurodivergence at work.

If you’re like me, you’ve been around the block a few times with self-help audiobooks, seminars, workshops, and probably even podcasts. As marketers and business developers, we are constantly looking for new ways to connect with each other to build meaningful, and hopefully profitable, relationships. Many of you have probably seen, or at the very least heard, the name Jay Shetty.