Whether you have a small staff or are a team of one, business development and marketing can seem daunting. It’s hard to know what to do and how to do it efficiently. Michelle Ott, CPSM, is here to help! Through this 1-hour virtual program, you will get insight on how to develop your business development and marketing plan and execute it no matter how big or small your team is.

Key Takeaways:

• An overview of creating an executable business development and marketing plan
  
• How to build meaningful relationships with clients
  
• Tips and tricks for creating winning proposals
  
• Tips and tools for communication success
  

Presenter:

Michelle Ott, CPSM
Vice President – Marketing Strategy Director
JE Dunn Construction

Michelle began her career in the industry at a Denver based interior architecture firm in 1997, while completing her BS in Management at the Metropolitan State University of Denver. She later joined JE Dunn Construction in 2002 as their first Colorado based Marketing Coordinator and now serves as Vice President – Marketing Strategy Director for the organization. Her responsibility includes overseeing marketing efforts for JE Dunn’s West Region as well as leading National Marketing Operations efforts which includes leveraging data analytics, infrastructure, best practices, and processes to support and execute strategy firmwide. Michelle is a CPSM and a long-standing member of the Society for Marketing Professional Services (SMPS) and recognized as the 2015 SMPS Colorado Member of the Year. She has held various roles within SMPS Colorado including serving as Membership Chair, Director at Large, SMPS Colorado President for the 2018-2019 term and currently serves on SMPS Colorado’s Community Outreach committee. A strong believer in lifelong education, Michelle is completing her MBA with a marketing focus at the University of Colorado Denver.

REGISTER

CEUs Available: 1, 2 Marketing Planning

Note: Only SMPS Colorado Members may register at member pricing. All ticket prices increase $5 on September 9.
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.