For this webinar, we will go over the why of crisis communications planning, uncover what crises look like in our industry, examine the roles of the crisis communications team, and talk about the crisis response process. We will also touch on some strategies that will prepare you to talk to the media.

Key Takeaways:

This event aligns with the Promotional Activities Domain of practices for promotional activity. The anticipated learning outcomes are:

• Understand the roles needed to appropriately respond to a crisis;
  
• Understand the crisis response plan;
  
• Learn what communication elements are needed for effective crisis communications;
  
• How to engage and talk to the media during a crisis.
  

Joe VanHoose
Founder
Trestle Collective

Joe VanHoose has been telling stories for 20 years, first as a journalist and then as a content writer and public relations specialist. As the co-founder of The Trestle Collective, Joe provides industry media relations and develops thought leadership campaigns and stories for blogs, newsletters and media. He's an experienced brand messenger, media trainer and speechwriter.

REGISTER

CEUs Available: 1, 5 Promotional Activity

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on April 26.
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.