BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Denver X-LIC-LOCATION:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:f8d0c5e0f276c323f87b434c0967804f612 CATEGORIES:Education SUMMARY:SMPS Blueprints 3.0 – Setting Yourself and Your Team Up for Success DESCRIPTION:
Are you or your firm in terested in learning how to effectively structure your Marketing and BD tea m? Does it feel at times that you might be pulled in multiple directions, a nd you want to learn how to advocate for adding an additional stellar marke ting team member? SMPS Blueprints 3.0 is here to help!
Available fro m SMPS National as a PDF with an online assessment, Blueprints is the defin itive guide for marketing and business development departments and professi onals in the A/E/C industries.
During this education session, you’ll learn from a panel of SMPS Fellows and CPSMs who contributed to SMPS Bluepr ints 3.0 including Clare Kelly, MS, CPSM with FUSE Marketing, Lee Jarboe, F SMPS, CPSM with JE Dunn, Frank Lippert, FSMPS, CPSM with GO Strategies, and Jennifer Shelby, CPSM with IMEG.
Discover the important shifts Bluep rints 3.0 encourages A/E/C firms and individuals to take to successfully im plement the SMPS 2018 definition of marketing. "The process of creating fir m awareness; building and differentiating the brand; driving business devel opment activities; and identifying, anticipating, and satisfying client obj ectives to achieve profitable business goals.”
SMPS Foundatio n
Thank you to the SMPS Foundation for making the SM PS Blueprints 3.0 publication possible. The SMPS Foundation produces re search reports, white papers, books, and other publications, as well as man ages scholarships and special funds. For more information, visit www.smpsfoundation.org a>.
Key Takeaways:
Clare Kelly, MS, CPSM
Principal Consultant
FUSE Marketing
Clare Kelly, MS, CPSM, is a principal consultant with FUSE Marketing. She collaborates with owners, and marketing and BD professi onals in the built environment to help them grow their businesses with effe ctive, thoughtful, and measurable marketing strategies. She brings a never- ending curiosity to client relationships and projects, seeking to uncover o pportunity and create a spark that will ignite growth for all. Clare holds a Master’s in Marketing from Regis University, has 17 years of experience a s an A/E/C marketer, and a background in graphic design for B2B clients.
Frank Lippert, FSMPS, CPSM
Founder/Partner
em>
GO Strategies
Fr ank Lippert, FSMPS, CPSM, is the founder of GO Strategies. He provides stra tegic pursuit planning, strategic market capture planning, and the function al seller/doer training to clients throughout the US. Frank is all about he lping teams work more effectively and more efficiently with processes, sche dules, and tools that keep A/E/C firms’ business development strategy and m arketing efforts on track. Throughout his 30 years in the A/E/C industry, F rank has worked at small, medium, large, and mega-sized engineering compani es. Frank has served as the SMPS National Board chapter delegate and nation al president.
Jennifer Shelby, CPSM
Jennifer Shelby, CPSM, is a strategic marketing manager for IMEG’s Boston office with more than 25 years of experience in marketing , communications, and public relations for the A/E/C industries. She is cur rently focused on increasing IMEG’s visibility and position in several mark ets. A natural storyteller with an aptitude for uncovering key differentiat ors, Jennifer is responsible for creating content, establishing brand posit ion, enforcing quality, and building relationships. She has been a member o f SMPS for 17 years and has served on several SMPS National and Boston comm ittees, including the recent Blueprints 3.0 refresh. She is a graduate of B oston College and attended post-graduate courses at the Rhode Island School of Design.
Lee Jarboe, FSMPS,
CPSM
President of Client Solutions
JE Dunn Cons
truction
Lee D. Jarboe, FSMPS, CPSM, is Vice President o f Client Solutions for JE Dunn Construction in Atlanta, GA. Lee has been an active member of SMPS Atlanta since joining in 2002 and was named New Memb er of the Year in 2003. She has served SMPS Atlanta as the Director of Memb ership, Treasurer, President-Elect, President and Immediate Past President respectively. During her tenure as President, Lee established the Georgia A/E/C Leadership Roundtable whose motivation was to provide a voluntary for um for the exchange of ideas and coordination of activities among A/E/C ass ociations in Georgia. She has also served SMPS National on the Marketing an d Communications Awards Committee and as Co-chair, the National Certificati on Committee, the Blueprints Committee and as Chair. Lee continues to give back to the A/E/C industry through her involvement with SPIKE Studio.
Ticket Prices td> | ||||||
$35 | Members | |||||
$50 | Non-members |
CEUs Available: 1, Marketing & amp; Planning #2
Note: Only SMP
S Colorado Members may register at member pricing. All ticket price
s increase $5 on February 11.
Finding it difficult to all
ocate funds for SMPS programming and/or membership? The Colorado Believes page program i
s rooted in our core values of learning, commitment, and community through
charitable giving, membership sponsorships, scholarships, and industry enga
gement. This program is also part of our efforts to help diversify membersh
ip and help provide opportunities for BIPOC individuals and DBE, WBE, MBE,
VBR, and LGBTBE firms to elevate their marketing efforts while helping your
company save. Please email SMPS Colorado’s admin for reduced pricing an
d scholarship opportunities.
If you are a membe r of another SMPS Chapter and would like a member rate, please email the adm in. Job seekers, students, and other new professionals, please visit ou r Colorado Believ es page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.
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