BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Denver X-LIC-LOCATION:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:5ef929e842c910a5a6740f3e21af7d66489 CATEGORIES:Education SUMMARY:Business Development and Marketing - It's a Team Sport DESCRIPTION:
Marketing and business development is not an us vs. them game, it’s a team sport and the more everyone understands it, speaks the same languag e, and follows the same path; the easier it gets. Grab your most promising seller-doer and come learn how to set up a system and a process for winning ! This program will include breakout sessions with real-world exercises.
Ticket Prices | ||||||
$15 |
Members | |||||
$30 | Non-members |
CEUs Available: 1.5, Client and Business Development
Note:
Only SMPS Colorado Members may register at member pricing. All tic
ket prices increase by $5 on March 22.
Participants will receive Zoom meeting details in your regi
stration confirmation email. If you are a member of another SMPS Chapter, a
re experiencing job insecurity or work for firms strictly limiting marketin
g expenditures, please email the admin for the free registration code.
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Speakers:< /span>
Frank Lippert, FSMPS, CPSM
Founder, GO Strategies
Frank Lippert, FS
MPS, CPSM, is the founder of GO Strategies. He provides strategic pursuit p
lanning, strategic market capture planning, and the functional seller/doer
training to clients throughout the US. Frank is all about helping teams wor
k more effectively and more efficiently with processes, schedules, and tool
s that keep A/E/C firms’ business development strategy and marketing effort
s on track. A good strategy and a focused approach to winning work with you
r target clients can save time and money, ease frustration, and lead to a h
appier workplace. Good, healthy, well-thought-out marketing practices lead
to better team engagement, long-term marketing staff happiness, and more wi
ns. Frank has worked at small, medium, large, and mega-sized engineering co
mpanies in his 30 years in the A/E/C industry. He speaks regularly at SMPS,
ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Nation
al Board chapter delegate and national president. He has been recognized as
an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (
CPSM). Now living in Sacramento, California, he works diligently to help up
-and-coming marketing and business development professionals reach their fu
ll potential.
<
span>Kathryn Ness, CPSM
Founder, GO Strategies
Kathryn brings an energy and vitality to the team that signif
icantly promotes the mission of “making everything about marketing and busi
ness development easier.” With more than 20 years in the A/E/C industry, Ka
thryn brings an in-the-trenches perspective for how things work and, more i
mportantly, how things can work better. She has held marketing and business
development positions at small, medium, and large firms. Kathryn brings a
professional, direct communication style that cuts through endless meetings
and discussions and keeps teams on-point. Her sense of humor is balanced w
ith a sense of getting-the-job done. She is an excellent listener and provi
des creative solutions that work, not abstract theory that sits on shelves.
Kathryn has successfully coached dozens of interview teams with public and
private sector clients. She understands the trepidation and nervousness th
at technical professionals go through as they “sell” themselves in this pro
cess. Her technique of putting a human element to presentations has put com
fort into the uncomfortable for anxious presenters.