BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Denver X-LIC-LOCATION:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:1653fa93ba230f5a3d62cc541a4bba6c485 CATEGORIES:Education SUMMARY:Marketing at Low Tide DESCRIPTION:
Marketing at Low Tide: Ho w to Recession-Proof Your Marketing Department
Marketing matters just as much, if not more, during economic recessi ons!
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growt h and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wonder ing how long the recession will last and how severe the financial impacts w ill be. During the Great Recession of 2008-2010, many A/E/C firms made deep , devastating cuts into their Marketing departments. These ‘cost-saving’ me asures caused waves of layoffs of marketing professionals across all job ca tegories and levels of seniority. This type of extreme ‘disinvestment’ in m arketing resources hinders a firm’s ability to position its brand in the hy per-competitive landscape of a recession. To prevent this from happening ag ain, we must understand the motivations and perceptions that drive firm fin ancial decisions, and review some of the miss-steps marketing departments m ake when the tide goes out.
Spea ker:
Allison Tivnon joined the A/E/C industry in 2008. She has dedicated her career to city and region al planning—partnering with Cities, Counties, regional governments, DOTs, a nd others on behalf of urban planners, transportation engineers, economists , and policy analysts. She started her career as a proposal coordinator and worked her way up to Marketing Director and Partner. Allison has presented Marketing at Low Tide: How to Recession-Proof Your Marketing Department at events, conferences, and in webinars for the Society of Marketing Professi onal Services (SMPS) and the American Council of Engineering Companies (ACE C). In 2019, she was awarded the Influential Marketing Leader of the Year a ward by the Oregon chapter of SMPS. In May 2020, Allison was elected to the Beaverton City Council in Oregon. She will take office on January 1, 2021.
Allison's book "Marketing at Low Tide: How to Recession-Proof Your Marke ting Department" is available on her website (https://www .gonogoconsulting.com/marketing-at-low-tide-1) and is coming soon to Am azon!
$15 | Membe
rs |
$30 | Non-members |
CEUs Available: 1, Marketing Re search
Participants will receive Zoom meet
ing details in your registration confirmation email.
Note: If you are
a member of another SMPS Chapter, are experiencing job insecurity or work
for firms strictly limiting marketing expenditures, please email admin@smps
colorado.org for the free registration code.