BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Denver X-LIC-LOCATION:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:28b456e8728bae2cc09ded0ef9cb6b6f390 CATEGORIES:SOCO SUMMARY:January 2019: SoCO Workshop — Branding, Communications, & Digital Marketing LOCATION:Garden of the Gods Club | Garden Room\, 3320 Mesa Road\, Colorado Springs, CO 80904 DESCRIPTION:
The world of marketing is constantly evolving. How can A/E/C leadership, marketers, and BD professionals keep up with trends and develop strategies to stay ahead?
Join us for a workshop hosted by the SMPS Colorado Southern Colorado Committee that will dive into branding, communications, and digital market ing for today’s A/E/C firms. You will walk away with tips and tricks your firm can implement immediately to extend your brand’s presence t o your clients, prospects, and communities.
Following overviews from leading Southern Colorado marketing experts on their individual topics, you will choose two areas that you would like to learn more about. The 45-minu te breakout sessions will give you the opportunity to ask your most pressin g questions to our panelists in a small-group setting.
Learning Objectives
Leading So
uthern Colorado marketing experts will discuss trends and strategies in bra
nding, communications, and digital marketing. Participants will have the op
portunity to ask their most pressing questions to the panelists in a small-
group setting and will walk away with tips and tricks their firms can imple
ment immediately to extend their brand’s presence to clients, prospec
ts, and communities.
Agenda | |||||||
8:00 – 8:30 | Registration, continental breakfast, networking | ||||||
8:30 – 9:30< /td> | Panel Presentations< /td> | ||||||
9:30 – 9:45 | Coffee break | ||||||
Break-out sessions (choose two, 45 minutes
each) | |||||||
11:15 – 11:30 | Closing |
Ticket Prices | |||
$75 | Members & Member Guest* | ||
$110 | Non-members< /td> | ||
REGISTER | |||
*Member guests must be from the sam e firm to receive member pricing for this event only. Only one (1) member g uest is allowed per member registration. |
Thank you to our event spo nsors! | |
Speakers | td> | |
Kyle Blakely | CEO, Blakely + Compa
ny Kyle successfully held leadership positions at the reg ions top advertising agencies before founding Blakely+Company in 2001. Kyle is an expert in business management, strategic planning, creative concepti ng, copywriting, and account management. | ||
Laura Cameron | Partner & Direc
tor of Strategy, Neon Pig Creative Laura Cameron is an experienced marketing and creative strategist i n the Colorado Springs area. She has led successful strategic campaigns for large clients like Wendy's and Colorado Springs Utilities, and small non-p rofits and local businesses. Her design background—mixed with a passi on for psychographics of target audiences—gives Laura a niche in crea ting strategic design while focusing on high level objectives. After working at in-house corporate marketing pos itions, agencies large and small, and freelancing in the Colorado Springs c ommunity, Laura finally took the leap to start her own company with two par tners in 2017. As Director of Strategy, Laura oversees campaign strategies and directs creative concepts focusing on clients’ objectives. Laura also helps mold the minds of the future creative generation as an adjunct i nstructor of Multimedia Graphic Design at Pikes Peak Community College. Lau ra has also volunteered on several Board of Advisors for organizations to m ake her city and industry great. | ||
Dane Scott | President, Windstar Studios Dane leads a talented team of production professional at southern Colorado’s largest indepe ndent production studio. A veteran of over 25 years in the production indu stry, he works with local and national clientele including the United State s Olympic Committee, Pikes Peak International Hill Climb, Volkswagen Motors ports, Federal Railroad Administration, Ent Credit Union, GE Johnson, Krato s Defense Systems and many more. Caree r highlights include seven Olympic Games as Broadcast Manager for Olympic B roadcast Systems, and 17 consecutive years at the US Open Tennis Tournament as Producer of the iconic American Express Live at the Open radio broadcas t. | ||
Mimi Wheeler |
Principal, Coldsmoke Consulting Mimi is the Principal of C oldsmoke Consulting, an LLC specializing in research and brand strategy. He r passion is in representing the customer’s view and bringing an outs ide-in perspective to the table. She has extensive experience in the sector s of energy, hospitality and tourism, non-profits and healthcare. W ith over 30 years of experience in the research, strategy and marketing rea lm, Mimi brings a wealth of perspective and knowledge to engagements. She h as worked for global brands H.J. Heinz, Reebok and Ocean Spray, as well as led the research and strategy practice for 10 years at Vladimir Jones, a fu ll-service agency located in Denver and Colorado Springs. Among her achieve ments are the national launch of Step Reebok and Craisins Sweetened Dried C ranberries. Mimi holds a Master of Bu siness Administration degree from the Fuqua School at Duke University and a Bachelor’s degree from Trinity College (Hartford, CT). She has held extensive leadership roles in Colorado organizations including CASA of the Pikes Peak Region Board of Directors, TESSA Board of Directors, Newborn Hop e Statewide Board of Directors and National Charity League of Colorado Spri ngs Board of Directors. |