Digital marketing offers more ways than ever to reach clients, prospects and industry partners, but knowing where to focus can be the hardest part, especially in the relationship-driven world of AEC. This session will help marketers move beyond posting for the sake of posting and build a more intentional digital media strategy. Attendees will explore how to prioritize the right channels and content, connect digital efforts to business goals and develop a practical, repeatable process that works for their firm, audience and available resources.

Participants Will Learn How To:

• Identify which digital channels and tactics are worth prioritizing based on your firm’s goals and audience.
• Develop a more intentional approach to creating and distributing content across digital platforms.
• Connect digital marketing efforts to broader business development and marketing objectives.
• Build a practical, repeatable process for planning, evaluating and improving your digital strategy.

Laurel Lane
Senior Lecturer and Director (Digital Marketing Program)
MSU Denver
Laurel Lane | LinkedIn

REGISTER

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on October 3.
The Colorado Believes program is rooted in our core values of learning, commitment, and community through charitable giving, membership scholarships, and industry engagement. This program is part of our efforts to diversify membership and help provide opportunities for small and diverse firms to access educational programs. Please email SMPS Colorado’s admin for scholarship and reduced pricing opportunities.
Refunds are available if submitted to the admin one week prior to the event.