Artificial intelligence can sometimes feel like magic, expanding what’s possible and transforming how AEC marketers work every day. That sense of possibility inspired the theme for the 2026 SMPS Colorado Education Bootcamp, Mastering the AI Spellbook: Practical Magic for AEC Marketers. While many marketers already use AI regularly, true mastery comes from applying it strategically, responsibly, and with purpose.

This full-day bootcamp is designed to help marketers move beyond experimentation and into confident, repeatable use. The “spellbook” represents practical guidance and real-world frameworks — from proposal workflows and QA/QC to market research, prompting, and team adoption — that help turn AI into a trusted, everyday tool.

Key Takeaways:

• Identify practical applications of AI within AEC marketing workflows.
• Apply strategic prompting techniques to improve the quality, consistency, and efficiency of AI-generated outputs.
• Evaluate best practices for implementing AI responsibly and effectively within marketing teams and organizational processes
• Develop repeatable AI-supported workflows that increase productivity while maintaining quality and brand standards.
• Explore approaches for integrating AI into day-to-day marketing operations to support collaboration, innovation, and team adoption.

Session 1: Five Data Divinations for Your AI Spellbook &

Session 2: Using AI to Find the Magical Hidden Stories in Your Data

Speaker:

Courtney Kearney, FSMPS, CPSM
Owner
CKearney Consulting
Courtney Kearney, FSMPS, CPSM | LinkedIn

As owner of CKearney Consulting, Courtney Kearney, CPSM leads a team of approachable data nerds dedicated to helping AEC firms get the most out of their CRM and data. Courtney is a respected thought leader, author, and public speaker. She has served in leadership roles within SMPS at the local, regional, and national levels, including chapter president and co-chair of the Southern Regional Conference.

Session 3: Connecting AI Insights to Stronger Decision-Making

Speakers:

Jennifer Van Vleet
Global Corporate Communications
Onterris
Jennifer Van Vleet | LinkedIn

Jennifer Van Vleet is an experienced AEC executive with over 25 years in the business. She has worked internationally and across all aspects of the business from leading proposal/pursuit teams to crisis communications and branding to social media. She knows the salient questions marketers are asking to be successful.

Speakers:

Sam Edison
Co-Founder & Operating Executive
TechniQ
Sam Edison | LinkedIn

Sam Eidson is co-founder of TechniQ, an AI-supported customer intelligence and creative design agency. This role follows 25 years as founding partner of B2B marketing agency 90octane, where he led numerous demand generation and account-based marketing efforts for AEC clients including MWH Global.

Session 4: Title Coming Soon!

Speaker:

Angie Wolfe, CP APMP
Founder
Ideas at Dawn
Angie Wolfe | LinkedIn

REGISTER

CEUs Available: 6, 4 Proposals

Note: Only SMPS Members may register at member pricing. All ticket prices increase $30 on August 15.
The Colorado Believes program is rooted in our core values of learning, commitment, and community through charitable giving, membership scholarships, and industry engagement. This program is part of our efforts to diversify membership and help provide opportunities for small and diverse firms to access educational programs. Please email SMPS Colorado’s admin for scholarship and reduced pricing opportunities.
Refunds are available if submitted to the admin one week prior to the event.