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Fireside Chat: From Pitch to Purchase – Turning Ideas into Approved Investments
Thursday, February 12, 2026, 12:30 PM - 1:30 PM MST
Category: SOCO
*VIRTUAL EVENT – This event will NOT be recorded* Join us for an informal fireside chat to better understand how ideas turn into approved investments. This is a safe, candid space to ask tough questions about funding marketing tools, pursuing sponsorships, or advocating for initiatives that support firm growth. Our speakers will share real-world insights and practical strategies for building a strong business case, aligning with leadership priorities, and clearly communicating value. Whether you’re part of a large team or managing multiple roles, you’ll walk away with takeaways you can apply immediately.
Speakers:
Joe Irizarry
Kimberly Robertson, CPSM
REGISTER
CEUs Available: 1, 1 Marketing Research Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on January 31.
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