YES! This event will be recorded!

Working with subject matter experts (SMEs) is all about drawing out the most important insights and translating them into clear, usable content. In this session, we’ll explore practical strategies for asking the right questions, guiding conversations beyond surface-level answers, and tailoring your approach to fit different SME personalities and communication styles. You’ll learn how to prepare for these interactions, use soft skills to build trust, and apply simple techniques that make complex information easy to understand.

Participants will:

• Learn how to ask effective, targeted questions that pull out the most critical information from subject matter experts (SMEs.
• Understand how to adapt their approach to different SME personalities and communication styles for more productive conversations.
• Gain strategies for simplifying complex or technical content so it’s accessible to broader audiences.
• Build confidence in using soft skills, like curiosity, active listening, and relationship-building, to help SMEs feel comfortable and valued.
• Walk away with a repeatable framework for preparing, conducting, and following up on SME interviews that can be applied across disciplines.

Speaker:

Sabrina Norris
Proposal & Marketing Coordinator
Brinkman Construction
Sabrina Norris | LinkedIn

Sabrina Norris is the proposal & marketing coordinator at Brinkman Construction. While new to the AEC industry, Sabrina brings nearly a decade of experience with marketing and design for STEM fields. She previously worked for NASA Marshall Space Flight Center as an in-house graphic designer, a science writer, and the Center’s mission proposal designer.

With a background in technical writing and government proposals, she brings new insights to Brinkman Construction’s proposal team, where she leads the RFP process from kickoff to closeout. In addition to pursuits, Sabrina provides marketing and design support internally and externally. She is also a co-founder and leadership team member of Brinkman Construction’s women in construction ERG.

REGISTER

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on November 8.
The Colorado Believes program is rooted in our core values of learning, commitment, and community through charitable giving, membership scholarships, and industry engagement. This program is part of our efforts to diversify membership and help provide opportunities for small and diverse firms to access educational programs. Please email SMPS Colorado’s admin for scholarship and reduced pricing opportunities.
Refunds are available if submitted to the admin one week prior to the event.