The Practical Marketing Plan Blueprint, hosted by Summer Westbrooks, Owner of Aloha Spirit Marketing, is designed for business owners and marketing professionals who want to move beyond theory and create marketing plans that actually get accomplished. In this session, Summer will share proven strategies for building a plan that is realistic, efficient, and results-driven. You’ll learn how to break big goals into actionable steps, focus on tactics that matter most, and streamline your approach so that your plan works with your schedule and resources, not against them. Whether you’re starting from scratch or looking to refine your current process, this workshop will give you the clarity and confidence to create a marketing plan you can stick to and measure success against.

Key Takeaways:

• Engage your marketing team to contribute to your marketing planning session.
• Create a plan with a quarterly focus that doesn’t overwhelm your team.
• Measure success through clear goal settings.
• Best practices to build a clear and efficient marketing plan that is easy to follow and execute.
• Prioritize strategies and tactics that have the greatest impact.

Speaker:

Summer Westbrooks
Founder and Owner
Aloha Spirit Marketing
Summer Westbrooks | LinkedIn

REGISTER

CEUs Available: 1, 2 Marketing Planning

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on October 11.
The Colorado Believes program is rooted in our core values of learning, commitment, and community through charitable giving, membership scholarships, and industry engagement. This program is part of our efforts to diversify membership and help provide opportunities for small and diverse firms to access educational programs. Please email SMPS Colorado’s admin for scholarship and reduced pricing opportunities.
Refunds are available if submitted to the admin one week prior to the event.