Each of our clients are humans, professionals, and need different things from us at different times within the lifecycle of a relationship. Do you know where you clients are at this point in time and what it can mean for your business?

Join us for a session designed to help you understand the neuroscience of trusted advisor relationships and take you through Empathy Mapping to uncover themes, topics, and tactics to pivot your services and bring value in new ways. While, there is no silver bullet, you bring the expertise to the table by offering an incredible opportunity to work with your clients and co-create solutions together. Collaboratively partnering with your clients to help them figure out how to move forward will propel both you and your client to thrive.

Take-aways:

• Lead your teams to identify what your clients care about
• Fine tune your messaging to resonate with your audience
• Uncover opportunities for your firm

Speaker:

Sarah Kinard
Head Bird
The Flamingo Project

Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan. Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research to her clients. Sarah also serves as a Market Research Consultant to Zweig and Elevate. Sarah has an Interdisciplinary BA in Business and Communications and in Spanish.

REGISTER

CEUs Available: 1, 1 Marketing Research

Note: Only SMPS Colorado Members may register at member pricing. Participants will receive Zoom meeting details in the registration email. Prices will increase $5 after April 15. If you are a member of another SMPS Chapter, are experiencing job insecurity or work for firms strictly limiting marketing expenditures, please email the admin for the free registration code.