Do you know how to use your website and digital marketing techniques to get noticed by the people with whom you want to do business?

In today’s increasingly digital world, getting noticed by prospects, clients and peers requires that you build and maintain an attractive, modern and searchable website. People use the web to find, explore, validate and communicate with your company. At this presentation, you will learn about digital marketing and how to make it work for you including SEO-Search Engine Optimization, Social Media Marketing, Cross-Linking and Pay-per-Click. We will cover best practices as well as providing some ‘hands-on’ exercises to illustrate the materials.

This event will inform owners and/or senior marketing personnel from small to mid-level A/E/C firms about important concepts of website design and digital marketing.

LEARNING OBJECTIVES:
•  How your brand drives the design of your website
•  Keywords – what they are, why they are important, how to select them
•  Website components: Menu structure, headings, content, call-to-action
•  How to increase your Search Engine Score
•  Resources to enhance your website