The SMPS Southwest Regional Conference is coming to Denver September 16–18, 2026, and it is shaping up to be a valuable few days for A/E/C marketers, business developers, and firm leaders.

This year’s conference theme is Uncharted, which feels fitting. So much of our work right now involves navigating change, from AI and data to pursuit strategy, storytelling, leadership, and how we show the value of marketing inside our firms. SWRC offers time to step away from the day-to-day, hear how others are approaching similar challenges, and bring fresh ideas back to your team.

The conference will include breakout sessions, keynote presentations, networking events, and optional Pre-Conference Learning Labs focused on Adobe InDesign. Attendees can choose sessions that match their role and goals, whether that means improving proposals and presentations, strengthening business development efforts, sharpening messaging, or exploring new tools and trends.

Just as important, SWRC creates space to connect with peers across the Southwest region. The Welcome Reception, Denver Dine-Around, and Thursday Sundeck Social offer different ways to meet people, trade ideas, and build relationships that continue long after the conference ends.

If you are looking for practical takeaways, new perspective, and a reason to reconnect with the broader SMPS community, SWRC 2026 belongs on your calendar.

Denver is ready. Come see what you’ll discover.

Link to conference website: https://smpsswrc.com/