It's the “Going for Gold” themed title of Jaime Clark Miles’ 2026 SMPS Pacific Regional Conference presentation, a dynamic session intended to guide attendees through a strategic framework for transforming underutilized internal content—like project write-ups, case studies, and event recaps—into high-impact media campaigns that elevate firm visibility and industry leadership.
Session Highlights:
Working Your Assets
Opening with a powerful reminder: your firm already holds the “gold.” The challenge? Valuable content often remains buried in internal folders. The opportunity? Repurpose it to build external credibility and influence.
Strategic Transformation
Learn how to identify media-worthy stories from project wins, staff expertise, and even forgotten archives. Jaime will share techniques for crafting compelling narratives that go beyond technical specs to spotlight innovation, problem-solving, and impact.
Showcasing Thought Leadership
Discover how to elevate your internal experts into industry thought leaders. From developing public profiles to securing media placements, this segment emphasizes the power of authentic voices in building trust and authority.
Position for Publication
Jaime will walk through the essentials of media-ready campaigns—from visual storytelling and press releases to building journalist relationships and leveraging AI tools for content creation.
The Podium Finish
Wrap up with a blueprint for integrated media campaigns that align press outreach with advertising, editorial calendars, and analytics—ensuring sustained visibility and measurable impact.
Jaime Clark is the founder of ArmourSash, a Professional Services Marketing Agency based in Denver. She serves as the Fractional Chief Marketing Officer for Colorado Construction & Design Magazine and helps elevate AEC firms by combining creative solutions with proven tactics to strategically elevate brands, delivering impactful value.
Why attend an SMPS regional conference?
Regional Conferences offer valuable networking and insights to help you grow as a marketer for professional services. Southwest Regional Conference (SWRC), our Colorado Chapter’s Regional Conference, will be held in Denver September 16-18, 2026. For more information, visit https://smpsswrc.com or connect with Dana Williams, our SWRC Champion/Liaison.