As we dive into the busy early months of the year—filled with calendar planning and proposal deadlines—it's important to stay grounded in a strong marketing strategy. To help you focus your efforts and achieve your goals, we’ve gathered a few insightful articles to guide you:

1. Make Your Marketing Matter – Michael Racis, an Executive Marketing Leader, shares three key strategies to ensure your work resonates as an AEC marketer. Success in this field hinges on understanding and addressing the real challenges your clients face. Read more here.
   
   
2. Marketing at a Small Firm? Here’s How to Stand Out – If you wear multiple hats and feel like a one-person marketing team, Mercedez Thompson, a pursuit manager and writer at PwC, offers practical advice on making your voice heard and maximizing your impact. Check it out.
   
   
3. Should Estimators Join Proposal Kickoffs? – Collaboration between marketing and estimating teams can be a game-changer. This article explores why inviting your internal estimators to proposal meetings could improve your win rate. Read the article.
   
   
4. Revamp Your Strategy for Better Results – If your proposals aren’t delivering the wins you expect, it might be time for a fresh approach. This article outlines six ways to leverage your entire team’s expertise for a stronger, more successful AEC marketing strategy. Learn more here.