This seminar will provide A/E/C marketers with an opportunity to hear first-hand how visual communications professionals think and communicate graphically. As an introduction, Markus Byron with MBR Studios will give a high-level overview of graphics for special pursuits and projects with larger budgets. Presenter Michael Pauk, Senior Technical Visualization Specialist with Kiewit will engage marketers in the process of thinking graphically when reading RFP language. He will explore graphics that talk to process, value and capacity – concepts that A/E/C marketers are frequently asked to communicate. Michael will walk the audience through a case study in which he developed an identity that positioned a project from the RFQ stage through construction. As an event take-away, Michael will poll the audience with specific questions to get data points that he will use to do a live graphic on the spot. There will be time for discussion at the end of the presentation.

Speaker: Michael Pauk, Senior Technical Visualization Specialist, Kiewit

Michael Pauk graduated in 2011 with a Masters in Architecture from CU Denver, and has since been working as a graphic designer, 3D artist, and technical communication designer for Kiewit’s Transportation markets. At Kiewit he supports graphic development, branding and production of RFP responses, 3D design representation, project data analysis, data visualization, and legal demonstratives. He manages a team of 8 graphic designers and 3D artists, all on the pursuit of smarter visual communication in the get-work world of general contracting.

Speaker: Markus Byron, MBR Studios

Markus is an award-winning designer and artist exploring a diversity of project types and mediums, including 3D renderings/animations, motion graphics, graphic and web design, photography and videography, and architecture. He founded MBR Studios in 2002 as a pioneering, full service creative agency specializing in providing quality visual solutions to the architecture, engineering and real estate development communities. Markus attended the University of Florida and graduated with a degree in Architecture with Honors, and a minor in Business. His Masters of Architecture is from the University of California, Los Angeles with Honors.

Ticket Prices: $35 members, $45 nonmembers

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