Society for Marketing Professional Services Colorado
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October 2017: Marketing on a Shoestring Budget (Webinar)
Palace Construction Co., Inc.
7 Galapago Street
Denver, CO 80223
Thursday, October 26, 2017, 11:00 AM - 1:00 PM MDT
Category: Education

Firms in the A/E/C industry vary widely in staffing and budgets for marketing. Small firms may have one or two people in marketing. At times a technical staff person might be doing your marketing. These details aside, having a small staff and budget doesn’t mean you can’t develop your own high-quality materials. With proper planning, it’s possible to create marketing materials that stand out.

Learning Objectives

  • Affordable tools and services to design, manage, and support marketing materials.
  • Ways to organize your files and work for easier project and marketing management.
  • Templates and processes to take away the repetitive work.

Ticket Prices: $35 members, $45 non-members




Adam Kilbourne, FSMPS, CPSM, Director of Marketing
Tec Inc. Engineering & Design in Eastlake, OH.

For 16 years, Kilbourne has been the one-person marketing department working with a small budget. He has presented on social media, working with introverts and extroverts, and photography at conferences for several organizations. He’s also active at the Society level, has been a SMPS Northeast Ohio leader for 10 years, and was the first selection for the chapter’s Hall of Fame.

Moderated by Christine King, FSMPS, CPSM


Christine King, FSMPS, CPSM, Business Development Manager
The Weitz Company

Over the course of her career, Christine has provided marketing and business development leadership and support to architecture, engineering, and construction firms across Colorado. She is a Fellow in the Society for Marketing Professional Services (FSMPS) and is a Certified Professional Services Marketer (CPSM). Christine has been in the A/E/C industry for more than 30 years and has presented to a number of industry associations including AIA and SMPS.

In 1997, Christine received the Leonardo Award, the highest award given by SMPS/Colorado, and she is a two-time President of the Colorado chapter serving in 2000-2001 and again in 2004-2005. Christine’s SMPS national committee service includes the Annual Conference held in Denver in 2008 and as chair for the National Marketing Communications Awards in 2012 to name a few. Christine currently serves as Chapter Champion for the SMPS Colorado Chapter.

Christine is also an active member of the Pacific Region for the Society for College and University Planners (SCUP), AIA Colorado, Rocky Mountain APPA, and the Colorado District Council of the Urban Land Institute (ULI).