It’s a new year. Your strategic plan is in place and you’ve set some big, lofty goals that you know your firm will meet. Your marketing team is excited and energized to forge ahead and make great strides in 2010.

But now what?

Everyone likes to think big, but making a marketing plan work in the midst of deadlines has proven a challenge for many marketers. At the next Leadership Forum, Leslie Peterson, Client Development Manager for Omaha-based Lamp, Rynearson & Associates, will discuss how their firm is doing just that.

With the economy looming negatively at the end of 2008, Lamp, Rynearson’s president thought it was necessary to emphasize the importance of customer service and become more aware of marketing opportunities while involving employees throughout the firm. The Tao of Wow was born. Their goal was to lead their employee team toward a path of "marketing enlightenment" —a little out there for some engineers— while obtaining firm wide buy in to keep their plan on track.

Leslie Peterson
Zen Master/Client Development Manager,
Lamp, Rynearson & Associates, Inc.

Education:

Professional Affiliations:

• CREW (Commercial Real Estate Workshop) Midwest Faculty Member, 2006-2010
• National Multiple Sclerosis Society 2006 Corporate Champion
• Greater Omaha Chamber of Commerce President’s Club 2006-2010
• CREW (Commercial Real Estate Women) Omaha Metro President Elect 2010
• Omaha By Design Meeting Facilitator
• ACEC Nebraska Public Relations Committee
• Cass County Nebraska Public Relations Committee

Leslie Peterson has served as a group facilitator for over 20 years. With a background in direct sales, marketing, and sales management, she enjoys business writing, strategic planning and presenting concepts to individuals and groups. As the Client Development Manager for Lamp, Rynearson & Associates, Leslie works closely with clients and prospects. She often acts as a mentor to firm leaders, department managers, project managers, and others, emphasizing the importance of customer service and marketing. Leslie focuses on land development and redevelopment opportunities in conjunction with the firm’s experienced engineering staff and the “ace” members of the Lamp Rynearson marketing team.

Lamp Rynearson is located in Omaha, Nebraska and Fort Collins, Colorado. A civil engineering consulting firm, Lamp Rynearson has expertise in land development, redevelopment, transportation, oil and gas permitting, wind energy, urban planning, survey, complex infrastructure, and other services.