Email marketing is a popular marketing tactic for many firms because it is a sustainable practice, low in cost, quick to distribute, and instantly measurable. It has significant impact on developing and maintaining customer relationships and strengthening your brand. If done well, e-mail marketing can increase your bottom line and drive business immediately. If done poorly, it can annoy and alienate your clients and potential clients.

Through real-world case studies, you will learn important dos and don'ts that will help guide you to plan and design effective e-mail marketing campaigns. Webinar participants will take away a five-step process to create successful e-mail marketing campaigns from start to finish.

What is the SMPS Webinar Series?
An interactive, 90-minute seminar series conducted via audio teleconference and the Internet and hosted by industry experts covering industry hot topics, best practices, and specials interests.