There is one large organization that consistently spends money, and actually spends even more money when the economy is bad: the federal government. Attend this event and first learn how to gain entry into the federal market, and then how to be successful once you are in. This luncheon program will focus on the essentials of what you need to know to market to federal agency clients:

• Understanding how the federal government operates - Contrary to popular belief, that's actually not an oxymoron!
• Learning where to find opportunities - Billions of dollars can't just disappear into thin air (though sometimes it may seem like it)
• Developing strategies for gaining entry to the federal marketplace - The old “Catch 22”: you need experience to win the contract, but can't get the experience without winning a contract
• Preparing proposals and SF330 submittals - How to avoid being disqualified
• Identifying and avoiding landmines that are unique to the federal marketplace - You don't want to end up like Jack Abramoff

Melissa Mroczek
Marketing Director
Jviation, Inc.

Melissa has worked in marketing for professional services firms for 10 years, where she has created and led marketing and communications programs for federal, state, local, and private clients. She spent 6 years as Federal Program Manager at HDR, working with senior executives to develop and execute strategic sales and marketing programs for a variety of federal clients. In her career, Melissa has delivered successful proposals resulting in over $150 million in contract awards, and credits a strong emphasis on client-focused marketing and business development practices for the above-average win rate of her teams. Earning her LEED Accredited Professional certification in October 2007, she is personally committed to creating a more resource-efficient and sustainable business environment. Melissa is currently Marketing Director at Jviation, Inc., a Denver-based engineering and planning firm focused on serving airport clients.