Seasoned Marketers Forum on how to respond to events (or how to avoid them) that are not in the control of your firm. Accidents, suits, deaths, financial crises, etc. The “Seasoned Marketer” facilitators lead a discussion where participants learn from each other as much as they learn from the facilitators. Major topics will include Crisis Response, Employee Behavior, and Non-Collaborative Marketing (what other firms say or don’t say about your firm). The forum is geared toward middle and upper level marketers. You will come away with some new or sharper tools for dealing with the “Oh *!%^!” moment.

Bob Trout, CPSM, Business Development Manager - Merrick & Company
Bob has 25+ years in the A/E/C Industry, has served on the national SMPS CPSM committee and as past President, SMPS Colorado.

Dennis Richard, Director of Client Relations - Golden Triangle Construction
Dennis has more than 20 years experience in the A/E/C Industry and is a SMPS Colorado Chapter Past President.

Lisa Jelliffe, Director of Marketing and Business Development – WorthGroup Architects
Lisa has more than 20 years experience in the A/E/C Industry and is a SMPS Colorado Chapter Past President.