An important tool that AEC firms should use to gain a competitive edge before and during the proposal process is the SWOT analysis. Identifying strengths, weaknesses, opportunities, and threats of your firm or project team will give you a remarkable advantage in a market that grows increasingly competitive. Learn how to successfully conduct a SWOT analysis, identify when it's helpful or appropriate to use one, and why the process is so vital to marketing and proposal preparation. This session will include a one-hour presentation followed by a one-hour hands-on SWOT analysis workshop.

Robert Trout, CPSM. Business Development Manager, Nuclear Services, Merrick & Company

Responsible for business development and marketing for $30M/year nuclear engineering practice. SMPS Member since 1992, SMPS National CPSM Committee 1998-2003, SMPS Colorado President 2001-2002, SMPS Colorado Sponsorship Chair 2002-2004, SMPS Colorado Program Chair 2004-2005, SMPS Colorado Program committee 2006-2009, SMPS Colorado Education Committee Member 2000-2001-National Award Winner for Education, ACEC EEA Winner 2002, ACEC EEA Winner 2003, ACEC EEA Winner 2007, ACEC EEA Winner 2008, SMPS MEA Winner 2003, CPSM facilitator for Colorado Chapter 2000-2003. SMPS Colorado Leonardo Awardee 2005. SMPS Colorado Seasoned Marketers Facilitator 2009. American Nuclear Society Colorado Program Committee, 2009. Personal - all the Colorado standards: family, ski, fish, bike, tennis.